Two Perspectives on Academic Detailing and CER Communication
With hundreds of millions of dollars being invested in comparative effectiveness research (CER), most health care stakeholders acknowledge that there needs to be a focus on putting findings into practice. One avenue for reaching health care professionals is academic detailing –- having a health educator visit providers to share CER data. Stakeholders have varying views on this approach. Dr. Aaron Kesselheim, Assistant Professor of Medicine at Harvard Medical School, Division of Pharmacoepidemiology and Pharmacoeconomics, Brigham and Women's Hospital, and Dr.
With hundreds of millions of dollars being invested in comparative effectiveness research (CER), most health care stakeholders acknowledge that there needs to be a focus on putting findings into practice. One avenue for reaching health care professionals is academic detailing –- having a health educator visit providers to share CER data. Stakeholders have varying views on this approach. Dr. Aaron Kesselheim, Assistant Professor of Medicine at Harvard Medical School, Division of Pharmacoepidemiology and Pharmacoeconomics, Brigham and Women's Hospital, and Dr. Josh Lenchus, Associate Director of the University of Miami Miller School of Medicine-Jackson Memorial Hospital for Patient Safety, share their thoughts in these videos.
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Dr. Kesselheim will be among the speakers during a Health Affairs briefing to launch its new issue on asymmetry in CER communications. The briefing will be held at the Washington Marriott at Metro Center on Thursday, October 11, 8:30 a.m. – 12:30 p.m. Register now!