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The National Pharmaceutical Council (NPC) is a health policy research organization dedicated to the advancement of good evidence and science, and to fostering an environment in the United States that supports medical innovation.

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A Look at the CER Communications Landscape

The digital landscape has opened the door for a variety of stakeholders to share comparative effectiveness research (CER) online, but it’s not always easy to gauge the quality of the information…

Challenges with CER Uptake in Clinical Practice

The goal of comparative effectiveness research (CER) is to improve health care decision making by patients and providers. Given the expected influx of CER in coming years via public and private…

Individual Treatment Effects: From Research to Action

During the next few years, a substantial number of comparative effectiveness research (CER) studies will examine a treatment’s effect on the average population, which may not apply to everyone. That…